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M A R K E T I N G S T R A T E G I E S
Brand background information.
Range plan.
Moodoboard.
A marketing strategy project to help House of Fraser re-invent themselves by introducing a new initiative in store. House of Fraser X Mother Denim, is an opportunity to bring in a new consumer base, revamp a a established brand as well as add a sense of originality to the denim trend.
Initiative proposal.
Pen portrait/Demographic information.
Main advertising for brand.
Moodboard.
SWOT analysis.
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